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Behind the Curtain

NDEO & You: Marketing Your Dance Program
By Susan McGreevy-Nichols
Posted on 9/4/2015 12:53 PM


Check this out...  

Recently, one of our OPDI students, Sonya Monts wrote a press release to send to her local newspaper. She came up with the novel idea to market her studio's summer dance classes as an extension of what she had been learning in her OPDI summer teaching courses. When Sonya's students registered for a summer ballet class, she marketed the cIass as also being taught by her OPDI professors, Lori Provost and Susan McGreevy-Nichols. I would like to feature Sonya's press release below because I think it serves as an example to all studio owners, department chairs, and educators of an effective marketing tool to channel press for your dance program. If you are a current OPDI student, I would like to encourage you to follow this model. If you have not yet taken an OPDI course, check out our offerings for the Fall and consider taking a course in conjunction with your teaching. With your help, we can spark a nation-wide convergence of news stories on dance education in the media. ~Sue



The National Dance Education Organization (NDEO), based in Silver Spring, Maryland, offers its members continuing education in the art of dance. Local dance instructor, Sonya Monts, has been a student in the Online Professional Development Institute (OPDI) since it's conception in the spring of 2012. Through the OPDI courses offered this summer, Ms. Monts worked with NDEO staff, and concurrently shared their expertise with young students during live classes held at The Dancer's Extension in Saluda, NC.
The course, OPDI-M7 "Ballet Theory and Composition", was instructed by Lori Provost, MA. Ms. Provost is the Special Projects coordinator for the NDEO, and certified in the American Ballet Theatre National Training Curriculum. Ms. Provost worked directly with Ms. Monts through video documentation to assist eager students at The Dancer's Extension in improving their ballet technique and knowledge. Additionally, Ms. Provost assisted Ms. Monts with lesson planning and choreography for future ballet classes.
The course, ODPI-112 "Implementing the New National Core Arts Standards in Dance", was instructed by Susan McGreevy-Nichols, Executive Director of the NDEO. Ms. McGreevy-Nichols was a middle school dance teacher for 28 years and has authored five books on dance education. Ms. McGreevy-Nichols worked via the online forum to assist Ms. Monts with lesson planning, unit and curriculum development based on the 2014 National Core Arts Standards in Dance. As a result of the online course, Ms. Monts instructed a unit on structures in jazz choreography for some very enthusiastic second graders.
The Dancer's Extension offers instruction in ballet, jazz and contemporary dance, and focuses on encouraging healthy and balanced lifestyles through the art of dance. For more information and to register for classes, please contact the studio at 828-749-9EXT (9398) or
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